Today we will consider such a document as a commercial proposal of an interior designer for a potential client.
The very first contact between a designer and a client takes place either by phone, or the client writes you an e-mail, or addresses you through the chat of your site. There are options...
As a rule, the first thing a client turns to you is that he has such and such an apartment or house, so many meters, and he wants exactly the same design that he saw in your magnificent portfolio, in a magazine or in movie. Then a logical question follows: how much will it cost?
And here, an interesting point. What do most designers do? After a little thought, the designer answers: either that there is a price list on the site and the client can familiarize himself with it in detail and without haste (this is at best), or simply writes in a letter the price for 1 sq. M and the total area. And that's it! And it's all? Do you think that's enough? And this is all that a designer who respects himself and the client is capable of? This is the fault of most designers and even large studios with huge and beautiful projects. I confess, and I have sinned, but for the time being.
But, more often than not, the client, before embarking on all the bad news, does the marketing of matching the price and quality of the design. And he has dozens of such faceless answers to his question. So please tell me how he, the client, should remember you and distinguish you among this gray mass of identical answers, if the cost of services is also practically the same. Then we ask ourselves the questions: why did the client pass by? Why did he choose our competitors, because we are so handsome and our price list is far from transcendental. Yes, because the competition is off scale. And a novice designer simply cannot do without dancing with tambourines, cannot survive.
Of course, every designer who has his own face and treats a potential client with respect should have his own commercial proposal template and actively use it in working with a client.
What is a commercial offer? This is a document that is issued to a potential client in need of interior design services with an offer of the services they want. And the document, accordingly, must be designer (we are designers), that is, beautiful, organized, with the ability to send a commercial proposal, both in electronic form and with the ability to print it out for hand to hand. It is highly desirable to use corporate colors and attributes in order to be recognizable. From the very first page, the client should feel that they are being addressed to him, precisely to him.
Let's take a look at what should be reflected in a commercial proposal for an interior design client? As an example, I propose to consider my template.
1. Title page, branded. It contains the name of the company, the logo, the name of the document, the date who created this commercial offer and for whom it was created (it can be either a private person or a company).
2. A cover letter with gratitude to the client for choosing you to solve such an important task in the design of his interior. This letter also contains a description of the content of the document so that the client can imagine what he will read about. As well as an invitation to cooperation with the requisites for feedback.
3. About us. Or who are we? When and where is your studio based. This column should contain a brief description of the company's philosophy, what it does, what services it provides, what problems it solves, what its goals are and why the client needs you. You can not skimp in the description that you, the Good Jedi, saving him, the client, from difficulties and hardships, from unnecessary spending of time and money. We write the truth and only the truth. Additionally, in this column, you can drop a link to the page of your site, where information about the company is more detailed.
4. Our team. What kind of specialists will work on the design project and lead it from start to finish. Preferably with portrait photos. You can also drop links to a page with a CV of a specialist and his portfolio. If you do not have a portfolio posted on any web resource, then it is advisable to make a page in the commercial offer with photographs of your work.
5. Scope of work, deadlines and cost. The designer explains to the client the order of work on the design project. Brings to his attention that violation of this order is fraught with sad consequences. This section displays the approximate area of the room that needs design. The table (maybe not in the table) displays a list of stage-by-stage works that the designer will have to work on. Also, the term of their implementation and cost. I propose to dwell on the cost of each stage in detail. Only after that should the grand total be summed up. When the price is clearly distributed in stages, as a rule, the customer does not have any questions about where the cost looms from, let's say, considerable for the entire project. If the cost of your services is more expensive than that of competitors, then be prepared for the client's questions about this, and prepare a number of advantages of working with you.
6. Rights, obligations of the client and recommendations. We educate the client how the cooperation between him and the designer will proceed and how the timing of the design project will depend on the client - what is required of him so that the stages of work are completed on time. And the copyright of the parties can be determined even at the level of the commercial proposal, before the signing of the contract.
7. Conditions and acceptance. In this section, I advise you to leave an explanation that the final cost is not final. The final one will be drawn only after the client signs the brief and the technical assignment, when it will be precisely and irrevocably clear what he really wants, in what time frame, what and what complexity he sets the tasks for the designer. It can also be noted that the offer is valid, for example, 30 days. After this period of time, the price for services may change. You can thank the client again for their attention. Invite to sign this document in the form below.
8. And the last page of the proposal is a call to action. For example: "to order a design project, contact us." and under the appeal, the name of the company, address, means of feedback, such as telephone, e-mail, etc.
Commercial offer texts should be informative and concise. Beat yourself in the chest and praise yourself, dear, that I am such, but just that - nowadays it no longer works.
Each person has a lot of problems and “his own shirt is closer to the body”. A client comes to us because he really needs help and wants to improve the quality of his life. So it is necessary to point out that our help is invaluable, without which he cannot do without. And this is really true. It is necessary to specifically list the problems and tasks that we undertake and we will solve them instead of the client.
It is important for us to get feedback. The offer should hook him up so that he reads it cover to cover. The client should feel the benefits of your offer, determine for himself all the advantages of your services, so that he has a desire to work with you. Then such a commercial proposal can be called a selling one.
So,we figured out how to be fully armed at the first contact with the client in order to make the best impression on him. As the saying goes: "they are greeted by their clothes ..."
My template consists of 8 pages of editable PDF layered. If you don’t have time or you just don’t want to mess with it, you can download my template and adapt it for yourself. At the same time, you need to understand that the template is a template, but each client is unique, and therefore we approach each commercial proposal individually, according to the aspirations of each client.
If you have any questions or difficulties regarding downloading the file, write me about it below, in the comments.
Go for it! Create in a program convenient for you or download my sample commercial proposal for interior design. Go ahead! You will succeed!