Art, design and fashion are open to the endless horizons of the vast world of ethnic culture, rich in an incredible amount of colors.
South Korea is such a geographically distant country. But we know about wonderful Korean cosmetics, original Korean jewelry, and spicy Korean cuisine. South Korea is a technologically advanced country, but at the same time, it remains conservative and true to its traditions.
In this article, we will look at the traditional, national hanbok (한복). In North Korea, it is called chosonot (. 조선옷)
These traditional clothing embodies the true image of Korea and its culture. Until the 60s of the last century, it was the main clothing of local aborigines.
The class and age gradation in Korean society was determined by how and from what materials Koreans wore hanbok. In modern Korea, it is now worn mainly for official events - holidays, weddings and even funerals. The older generation wears the outfit more often than the younger generation.
In a nutshell, it is impossible to convey the complexity and diversity of the traditions of this national costume, opposing it to the modern world and plunging into the history of Korea. But the purpose of this article is not to provide a detailed overview of its history and its construction. We see hanbok as a source of inspiration for its simple yet sophisticated shapes and fantastically beautiful color combinations. For their further application in design.
Women dressed in traditional hanbok attire appear chaste, but not devoid of sensuality.
For me, this is a revelation of beauty inherent in different generations of Korean women, be they girls, teenager, mothers and grandmothers.
Those who think that traditional means boring are deeply mistaken. And I will try to prove it.
Hanbok Collections by Korean «Vogue».
I really like the illustrations of contemporary, Korean photographers for fashion magazines, especially for the Korean «Vogue»
First of all, I would like to highlight the work of photographer Kim Kyung Soon, who shoots for Vogue, Marie Claire, Style H, Boblesse, Luxury, Marni, Samsung SDS, Amore Pacific ... etc.
Below I present for your review his photo session «The Story of the Full Moon».
It is a delight, aesthetic pleasure and, I would say, a poetic celebration of the hanbok outfit.
It is impossible to determine from what time these girls are.
The hand of the master artist is felt. It's like we're not facing pictures, they're watercolor drawings. And the color layout palettes turn out like watercolors.
Perfection, sharp, geometric forms of haircut on dark hair, is combined with light, blurred forms of wide skirts.
The serenity, poetry and softness come from the images that amaze and instantly immerse the viewer in a contemplative state.
Kim Kyung Soon in «The Story of the Full Moon» created an atmosphere of lyricism of Korean, ancient traditions, at the same time as modernity.
As Kim Kyung Soon himself says, he wanted to capture scenes, as if detached, neutral.
Only shadows and reflections mattered to him.
The colors of cold and light tones, faces with impeccable makeup and the models themselves, create and enhance the feeling of surrealism.
Vogue, Korea, June 2014 «Once upon a time». Photoshoot by photographer
Hyea-Won Kang with Korean singer So-Hee.
Like Alice in Wonderland, So-Hee, a girl who performs Korean traditional music, is in a fairy tale.
The ancient story of the Korean traditional attire of the hanbok, transmitted from mother to daughter, word of mouth, turned into a delightful fairy tale of fashion.
«Powder Flower» - a bold combination of East and West, photo shoot photographer Koo Bohn-chang for Korean magazine «Vogue», January 2014.
Photographer Kim Jungman filmed a photo shoot for Chanel's home with models dressed
To follow fashion trends, Korean designers combine traditional outfits with elements of modern wedding dresses - stunning and romantic fusion.
Actress Nam Bo Ra looks absolutely stunning in traditional clothes for her photo shoot for «Wedding 21».
The elegance of Nam Bo Ra and its classic, natural beauty radiate light. From such a beautiful shooting it is difficult to take your eyes off.
Stepping back from the modern image in a white dress, the bride in the wedding hanbok looks no less modern and does not contradict fashion trends. The color of the wedding hanbok
is diverse - from warm, pastel tones to bolder, traditional colors such as green and red.